Customer Behaviour

Top 15 Strategies for Growing Your MSME in Nigeria With Samples

Growing a Micro, Small, and Medium Enterprise (MSME) in Nigeria requires a blend of strategic planning, leveraging available resources, and innovative thinking. Drawing from over 20 years of experience, I present a detailed analysis of effective strategies, supplemented with real-life … Read More

5 Proactive Measures Your Business Must Take To Survive An Economic Meltdown

Most businesses do not survive a period of recession not because their products or services are not needed in the market. Instead, their operational exits are occasioned by a lack of proper planning. overlooking essential market signals and not minimizing the business’ exposure to risks. Thus, to strengthen your business during an economic meltdown, it is important to identify the cracks in your system, and how you are doing your business now and look for ways to improve them. … Read More

2022: 3 Must-Dos for MSMEs

Micro, Small and Medium-sized Enterprises are no doubt the core engine of growth in every economy. As we go into the last part of the first quarter of the administrative year, it is important to remind key business decision-makers that the time for planning and it is time to start executing. … Read More